PromaxBDA Student Story Challenge
In television marketing, the job is to promote a
network brand, a television show or a special television event like the Emmys,
the Oscars or the MLB All-Star Game to an audience with an objective to get
them to watch.
If you were to produce a :30, :60 or :90 spot promoting your own personal brand, what would your story be? What images would you use? What would be your soundtrack? And what words would best promote you?
Take a minute.
Think about who you are.
What do you love?
How are you unique?
What makes you the talent you are?
Storytelling is at the heart of all marketing and promotion, so now, give us your story.
If you were to produce a :30, :60 or :90 spot promoting your own personal brand, what would your story be? What images would you use? What would be your soundtrack? And what words would best promote you?
Take a minute.
Think about who you are.
What do you love?
How are you unique?
What makes you the talent you are?
Storytelling is at the heart of all marketing and promotion, so now, give us your story.
PromaxBDA Challenge Deadline: March 16, 2014
Class Deadline: Wednesday
March 5, 2014
Creative Objective:
PromaxBDA is
a global community of those passionately engaged in the marketing, promotion
and design of television on all platforms, inspiring creativity, driving
innovation and honoring excellence. It is paramount to every creative
professional in the entertainment marketing business to have the ability to
tell a creative, clear and concise story, every day, about their brands and
their programs.
The creative objective of the PromaxBDA student story competition is to write, produce, direct and edit a short-form promotional story about yourself.
• Identify and develop the key components of your brand
• Write a short-form script for your personal video
• Create a compelling and original video that communicates your complete brand story
Here's the catch: you cannot place yourself in the actual video. Tell your story visually using graphics, video, sound and script at your discretion.
The creative objective of the PromaxBDA student story competition is to write, produce, direct and edit a short-form promotional story about yourself.
• Identify and develop the key components of your brand
• Write a short-form script for your personal video
• Create a compelling and original video that communicates your complete brand story
Here's the catch: you cannot place yourself in the actual video. Tell your story visually using graphics, video, sound and script at your discretion.
What you can win
The winner
will receive:
• $1,500 cash prize
• PromaxBDA Gold Award
• Full registration to The Conference 2014
• One seat at Student Portfolio Night and HR Roundtable at The Conference 2014
All student entrants will receive a complimentary one-year PromaxBDA Academic Membership.
• $1,500 cash prize
• PromaxBDA Gold Award
• Full registration to The Conference 2014
• One seat at Student Portfolio Night and HR Roundtable at The Conference 2014
All student entrants will receive a complimentary one-year PromaxBDA Academic Membership.
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